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Character as a unique cultural communication carrier, the print ad creative in its unique advantages to use National Features, reflected in the visual communication process for advertising the spread of its effects. This article talk about the origin of elements from China, highlighted the unique status of Chinese elements, rich and expressive character is a source of advertising in China. To extend to the cultural heritage of Chinese elements, it is the crystallization of the Chinese culture of five thousand years and continue, bearing the cultural information is the nation's cultural development trends, it forms a broad variety of carriers to promote the development of our national culture . According to the structural features of Chinese characters in the performance of manipulation to creative visual advertising, signs and eventually able to work extensively in print ads and effective application. Through a large number of network and field surveys, observation, thinking, Comparative Law, for example, literature research and case study, drawn character element works in modern print ads are more and more widely; with more emotion mode of transmission of cultural shows better serve the target audience advertising creative psychology; in print ads will be further integration of Chinese characters and culture, help to establish the concept of national brands, better and faster to promote national culture and products. Keywords: Chinese cultural elements in Visual Communication Print Ads
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