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This paper of the shampoo market and the lack of status quo by Xian Ying Park start with the status quo Biological Technology Co., Ltd., through the marketing mix of products, prices, channels, promotions, four aspects SWOT analysis, obtained from wash-Ying Park Lu in the products, prices, channels, promotions and so on were the strengths, weaknesses, opportunities and challenges. Ying Park on the inferior enterprises on the basis of the analysis of the obtained enterprises in the domestic market, the existence and development of countermeasures. To enterprises in the shampoo market in the fierce competition to win survival, and seek development, and need to establish a consumer-oriented business philosophy, and build a strong corporate brand; create new corporate governance culture and corporate values; effects of the use of enhanced products; changes in business thinking, increase the convenience of buying products; to achieve promotion of the changing pattern of terminals; brokers and retailers to mobilize the enthusiasm of a promotional aspects.
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