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Under the e-commerce marketing of auto partstheThe new economic era, the arrival of information and network technology rapid development, e-commerce gradually began to penetrate into every corner of the human society. The tide of global resources integration of the global automotive drives enterprise mergers and integration, auto parts companies also were involved in the integration of the inevitable tide. Auto enterprise globalization procurement to auto parts companies in imperceptible in the enterprise marketing to rethink how and under the e-commerce environment make full use of enterprise resources to develop reasonable and effective marketing work become the focus of discussion. Based on e-business and auto parts industry characteristics, its development trend, and the new development of the marketing theory, establish the e-commerce environment of enterprise marketing mode combination of judgment model under the e-commerce environment for auto parts of enterprise marketing strategies and marketing mode. Aiming at the specific environment of auto parts enterprises development condition, and also introduced the enterprise marketing mode combination and marketing plan.Key words: e-commerce marketing model car parts仅供参考，这是直接用有道桌面字典翻译的，需要自己对其中的语序做相应的调整，这个别懒了，自己调整一下就好。
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