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Feng said: Since from the early-1990s, Beijing has presented during several years the first specialized office, Beijing's office market presented the change which changes with each new day, the supply storage quantity by the initial tens of thousands square meters, develops present's more than 300 ten thousand square meters, the market performance from initially had also fallen short of demand, transforms into of the supply in excess of demand, the supply-demand relation transformation causes the project vacancy rate enhancement, the effectiveness of operation drop. The market performance's change, urges various projects the operator unceasing seeks conforms to the market rule to suit own condition the business model and the marketing strategy. Conformity marketing this kind take the customer demand and the desire as a starting point, through carries on the conformity to the enterprise each kind of marketing tool and the communication form, and system's arrangement business management and the management work, in meet the customer need in the foundation to realize the enterprise business strategy goal marketing theory, regarding office this ministrant product take the customer as the center, through provides the high quality software and hardware service for the customer, serves the management purpose the management idea to happen to hold the same view. This article from the introduction conformity marketing theory's idea, the connotation and the primary coverage will obtain, to unify Beijing office market the development, the present situation, the market performance and the future trend, will rent the management to the conformity marketing pattern in the office in the practical application, how to carry on the marketing tool's conformity, the communication way conformity, the marketing tool and between the communication way conformity carries on the preliminary discussion. 整合营销 Conformity marketing 写字楼 Office租赁 Renting 应用Using
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