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The new economic era, known as the corporate image of the human, material and financial resources beyond the "fourth resource", the competition among the enterprises of products from the local competition, price competition, resource competition, competition for talent, technology to the development of competition The integrity of corporate competition, that is, the image of competition. Create good corporate image, not only a modern market economy is an inevitable trend of development, but also enterprises face the increasingly fierce market competition and the success of winning a major magic weapon. For large enterprises, corporate image planning has been relatively mature. While many small and medium enterprises because the road taken the low-cost, how cost-competitive promotion to the quality of competition, and even brand competition, or unable, based on this understanding of SMEs, from corporate image recognition system in the concept of identification system Behavior recognition system, visual recognition systems of the three constituent elements of perspective, the current image of the planning for SMEs on the existence of several major problems, propose solutions to the measures, so that small and medium enterprises based on domestic and international trend of a number of simple Discussion.
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